Imagine being so obsessed with a celebrity that you’d literally wash your body with water they once bathed in. Welcome to the wild world of Sydney Sweeney fandom, where fan thirst reaches unprecedented levels of weird.

Dr. Squatch, the quirky men’s personal care brand, just dropped the most bizarre product collab of 2025: “Sydney’s Bathwater Bliss” - a limited edition soap literally infused with Sweeney’s actual bathwater. And guess what? It sold out faster than concert tickets during a Taylor Swift tour.

The Bathwater Heard 'Round the Internet

Five thousand bars of this pine-scented, celebrity-water-infused soap vanished from the website in mere seconds. Fans were so desperate to get their hands on this sudsy memento that the website crashed, with some checkout lines stretching to an estimated 250-minute wait.

From Viral Ad to Viral Product

This genius marketing stunt originated from a 2024 body wash promotion where Sweeney was filmed bathing. The internet went wild, and Dr. Squatch cleverly capitalized on the thirst. “You kept asking about my bathwater… so we kept it,” Sweeney playfully announced.

The Resale Hustle

Within minutes of selling out, eBay listings appeared with bars of soap ranging from $100 to over $1,000. Because nothing says “I’m a dedicated fan” like dropping a month’s rent on soap water.

Sweeney herself called the product “weird in the best way” - and honestly, she’s not wrong. In a world of celebrity merch, this might just take the cake for most audacious product drop.