Katie Couric just dropped the most savage public service announcement that’s part comedy, part critical health awareness. In her latest viral moment, Couric brilliantly spoofs the viral Sydney Sweeney jeans ad while delivering a serious message about colon cancer screening.

The “Lead From Behind” PSA opens with Couric channeling Sweeney’s iconic ad style - except instead of modeling denim, she’s literally lying on a hospital bed prepping for a colonoscopy. Talk about a plot twist that’ll make you laugh and think.

A Personal Mission with Purpose

Couric’s motivation runs deep. After losing her husband Jay Monahan to colon cancer in 1998, she’s been on a mission to raise awareness. Her groundbreaking decision to broadcast her own colonoscopy in 2000 sparked what medical professionals dubbed the “Couric effect” - screening rates jumped almost 20%.

Why This Matters

Colon cancer isn’t just an older person’s disease. One-in-five diagnoses now occur in people under 55, making early detection crucial. Couric’s cheeky PSA isn’t just entertainment - it’s potentially life-saving education wrapped in pop culture humor.

The Serious Takeaway

Beyond the laughs, Couric’s message is crystal clear: get screened, know the symptoms, and take your health seriously. As she puts it, “Colon cancer can be prevented if it’s detected early”.