When life gives you zoning restrictions, make a luxury rehab center. That’s the motto for the Wilhelm brothers and their latest venture in Healdsburg, transforming a posh bed and breakfast into an ultra-high-end substance abuse treatment facility for the tech world’s most refined souls.

A Resort-Style Recovery Experience

Imagine detoxing with gourmet meals, private suites, and golf therapy – because nothing says “healing” like working on your swing while confronting your inner demons. The Ruse Treatment promises a “non-12-step, holistic program” targeting affluent professionals seeking a discreet recovery experience.

Controversy Meets Compassion

Not everyone’s thrilled about this wellness wonderland. Local resident Jasmin Pringle, who’s been in recovery herself, questions whether luxury and entitlement belong in the healing process. “Early recovery is a humbling process,” she argues, suggesting that being catered to might miss the point of true rehabilitation.

Behind the Scenes

The facility’s general manager, Keith Greenberg, comes with his own complex backstory, including a past contempt of court ruling. But the city seems more interested in the proposal than the proposer, potentially granting a permit that could outlast any individual operator.

Will this Silicon Valley-style approach to addiction treatment revolutionize rehabilitation or just prove that money can dress up anything? Stay tuned.